The Followers of Rupert are pleased to learn that the Express has concluded a deal that will ensure Rupert will continue to be enjoyed by 21st century children.

We hope that any changes that are made do not stray too far from the traditions and formula that have made Rupert so popular for the past 85 years. It is, however, important that he reach younger audiences and we are confident that these new initiatives will provide ample opportunities for fresh adventures and merchandise, and trust that they will be supported by new fans and the traditional collector alike. We are all aware of the happy coexistence of the "classic" Winnie the Pooh, as drawn by E.H. Shepard, and the "Disney Pooh" enjoyed by so many children. We are confident that Rupert's long, distinguished history and integrity will ensure that he will also be here to welcome the beginning of the 22nd century.

The image on the left below is the 'traditional' 1990s Rupert, and on the right is the current version of the new Rupert.

The 'traditional' 1990s Rupert	The current version of the new Rupert

If you want to offer a view, please email The Daily Express on rupert.bear@express.co.uk directly - as they are keen to gauge reaction to the proposed new look.

If you are not already a Follower Of Rupert click here for membership details.

Links to Rupert items in stock:-

All Rupert items
Rupert (General)
Rupert Adventure Series
Rupert Annual
Rupert Annual pre 1970
Rupert Colour Library
Rupert Ephemera
Rupert Little Bear Library